Lab Marketing Compliance Guide, Anti-Kickback, EKRA, Stark, HIPAA (Digital Download)
$59.95
Keep your laboratory's sales and marketing on the right side of the rules. The Lab Marketing Compliance Guide explains the key laws in plain language and gives you 12 ready-to-edit tools to build and document a marketing compliance program.
WHAT YOU GET
- Editable Word guide (.docx) with highlighted fields to customize
- Printable PDF of the full guide
- 26 pages: 8 guide sections + 12 tools + sources and glossary
THE GUIDE COVERS
- Legal landscape: Anti-Kickback Statute, EKRA, Stark Law, beneficiary inducement, HIPAA marketing rules, consumer protection and state laws
- Recent EKRA developments (U.S. v. Schena and DOJ's September 2026 response to the ACLA petition)
- Paying sales and marketing staff: employees, contractors and agencies, with red flags
- Referring provider relationships: meals, gifts, free items, specimen collection payments, medical director and discount issues
- Patients, beneficiaries and telehealth ordering
- Truthful, substantiated claims, privacy and outreach channels (email, phone, text, web, social)
- A five-question "Can we do this?" screen
- Building the program: roles, monitoring and an annual calendar
12 EDITABLE TOOLS
1. Marketing Compliance Policy template
2. Sales & Marketing Code of Conduct and annual attestation
3. Marketing Material Review Checklist and sign-off
4. Claim Substantiation Worksheet
5. Provider Interaction, Gift, Meal and Education Log
6. Sales Compensation Plan Review Form
7. Remuneration Screening Questionnaire
8. Marketer and Vendor Due Diligence Checklist
9. Website and Social Media Review Checklist
10. Quarterly Marketing Compliance Audit Checklist
11. Concern / Incident Report Form
12. 12-question Training Quiz with answer key
WHO IT IS FOR
Clinical, physician-office, specialty and reference laboratory owners, directors, compliance officers, billing and operations leaders, and sales and marketing teams.
HOW IT WORKS
Instant digital download. Open the Word file, replace the highlighted [bracketed] fields with your laboratory's details, and print or save. Requires Microsoft Word or a compatible app. No physical item is shipped.
IMPORTANT
This is an educational guide and template set, not legal advice, and it does not create an attorney-client relationship. Fraud-and-abuse law is fact-specific, changes often and varies by state. Have qualified health care counsel review your arrangements, compensation plans and policies. Developments are summarized as of November 2026; verify before relying on them. For use within your own organization; no resale or redistribution.
ABOUT LABCENDENCE
LabCendence Regulatory Advisors creates practical regulatory and compliance tools for clinical laboratories. Digital product created with AI-assisted production tools.
Digital downloads
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Returns & exchanges not accepted
But please contact me if you have problems with your order
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